Bajaj Triumph Partnership Announced

Bajaj-Triumph Partnership Announced For Middle Weight Segment

Bajaj Auto and Triumph Motorcycles UK have announced a partnership to jointly develop mid-capacity motorcycles which will be marketed across the world. In a joint statement, Bajaj Auto and Triumph Motorcycles said that the objective of the Bajaj-Triumph alliance is to "deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies". The tie-up however, is a no-equity alliance, and Bajaj is likely to develop motorcycles in the 300-600 cc segment which will be branded as Triumph. Clearly, both Bajaj Auto and Triumph Motorcycles will mutually benefit from each other's strengths and the alliance will become a significant player in the global mid-capacity motorcycle segment.

"We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution," the joint statement said. The alliance between Bajaj Auto and Triumph Motorcycles though will not involve any equity, so Bajaj doesn't have a stake in Triumph Motorcycles.

Just like the Bajaj-KTM alliance, the bikes under the Bajaj-Triumph alliance are likely to be named under the Triumph brand. Unlike the KTM alliance though, Bajaj will have no equity in Triumph. There's no word on when the jointly developed bikes will finally reach production, but our guess is, the first bikes under the joint partnership are at least a year or two away from production.

X DETAILS

– Bajaj and Triumph announce their partnership for middle-weight motorbike segment

– The objective of this partnership is to deliver a range of new middle-weight motorcycles ranging from 300cc-600cc

–Through this partnership ,Bajaj will gain access to the Triumph brand that is in existence since 1902

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